Professional Selling Sales Management Product Features Benefits Deconstruction Essays

Professional Selling Sales Management Product Features Benefits Deconstruction Essays Professional Selling Sales Management Product Features Benefits Deconstruction Essay Professional Selling Sales Management Product Features Benefits Deconstruction Essay Professional Selling Sales Management Product Features Benefits Deconstruction and Creation of a Silent Seller’ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1. Select any single tangible product OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In this context the cutting pasting’ of narrative information from your source material is allowed. 4.Link your list of features each with a corresponding benefit to form feature / benefit pairs. This analysis and listing will be captured in a Powerpoint slide (refer to slide templates). 5. Perform a benchmark’ comparison between your selected product and either a named single competitor or with similar competitor products in general. Be sure to provide a clear notation of your selected product’s benchmarking as either o’ (equivalent), +’ (better than), or - (worse than)you comparator. Your benchmarking comparison will also be captured in a Powerpoint slide (refer to slide templates). Silent Seller Narrative . Create a general equivalence statement based on your o’s. 7. Create a specific recommendations statement based on your +’s. 8. Highlight which potential objections have been identified based on your -s. 9. Create statement/s as to how you intend to deal with potential objections. Collectively, your silent seller narrative will be captured in a Powerpoint slide (refer to slide templates). Source Material 10. Examples of your source material should be submitted along with your Assignment. So Would I Buy one? 11. The overall level of convincingness of your rationale and recommendation will also be assessed.Mark Allocation 12. Marks will be awarded on the following basis: Slide 1. Your name; your Kingston I. D. number; the name of your chosen product; the name of your benchmark comparator. Slide 2. Your feature / benefit pairs analysis (25%). Slide 3. Your benchmark comparison analysis (25%). Slide 4. Your silent seller narrative (50%) of which the equivalence statement (10%), the recommendations statement (10%), innovation in handling potential objections (20%) and general level of convincingness of your rationale (10%). Submission deadline: 12 noon on Friday 23 August 2013