Professional Selling Sales Management Product Features Benefits Deconstruction Essays

Professional Selling Sales Management Product Features Benefits Deconstruction Essays Professional Selling Sales Management Product Features Benefits Deconstruction Essay Professional Selling Sales Management Product Features Benefits Deconstruction Essay Professional Selling Sales Management Product Features Benefits Deconstruction and Creation of a Silent Seller’ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1. Select any single tangible product OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In this context the cutting pasting’ of narrative information from your source material is allowed. 4.Link your list of features each with a corresponding benefit to form feature / benefit pairs. This analysis and listing will be captured in a Powerpoint slide (refer to slide templates). 5. Perform a benchmark’ comparison between your selected product and either a named single competitor or with similar competitor products in general. Be sure to provide a clear notation of your selected product’s benchmarking as either o’ (equivalent), +’ (better than), or - (worse than)you comparator. Your benchmarking comparison will also be captured in a Powerpoint slide (refer to slide templates). Silent Seller Narrative . Create a general equivalence statement based on your o’s. 7. Create a specific recommendations statement based on your +’s. 8. Highlight which potential objections have been identified based on your -s. 9. Create statement/s as to how you intend to deal with potential objections. Collectively, your silent seller narrative will be captured in a Powerpoint slide (refer to slide templates). Source Material 10. Examples of your source material should be submitted along with your Assignment. So Would I Buy one? 11. The overall level of convincingness of your rationale and recommendation will also be assessed.Mark Allocation 12. Marks will be awarded on the following basis: Slide 1. Your name; your Kingston I. D. number; the name of your chosen product; the name of your benchmark comparator. Slide 2. Your feature / benefit pairs analysis (25%). Slide 3. Your benchmark comparison analysis (25%). Slide 4. Your silent seller narrative (50%) of which the equivalence statement (10%), the recommendations statement (10%), innovation in handling potential objections (20%) and general level of convincingness of your rationale (10%). Submission deadline: 12 noon on Friday 23 August 2013

6 Star Wars Characters You’ll Find in Your Office

6 Star Wars Characters You’ll Find in Your Office Star Wars is a widely popular Sci-Fi classic with larger than life characters. But did you know that pretty much every office ever has people who resemble these characters?  Here  are some of the classic characters you can likely find without ever leaving your  cubicle. 1. The Chewbacca  He’s the guy who uses every excuse to grow a beard and avoid shaving. It’s Movember. It’s the playoffs. It’s Tuesday.2. The Darth VaderDeep in the recesses of your office, there’s an executive so mysterious, so powerful, that his emails keep everyone in line without a peep. Did those interns really go back to school at the end of the summer, or did they run afoul of the Dark Side?3. The C-3POIf you ask this guy why company policy says you’re not allowed to keep a space heater at your desk, expect a long-winded lecture about building circuitry and OSHA regulations. At a social event, this is the person who will happily spend an hour telling you intrica te details about his fantasy baseball stats.4. The Obi-Wan KenobiThis person has been there so long that she has become the default oracle for all things that happened at least two company name changes ago. And if you ask nicely, she can tell you why that weird company policy has been around since 1994.5. The YodaYou email with a straightforward yes/no question, you get back a formal letter with 15 rhetorical questions, 3 anecdotes, and at least one invitation to do discuss the matter further on the phone.6. The Han SoloThis hotshot is the first to complain that there are too many meetings and nothing gets done. He threatens to quit at least once a week, but is always there come Monday morning.

Why did the early church grow so rapidly and what impact did this Research Paper

Why did the early church grow so rapidly and what impact did this success have on the church - Research Paper Example A good number of early religious believers and evangelists were stoned to death while others were imprisoned for failing to renounce their belief. However, despite of the endless critics and attempt to exterminate Christianity, the religion survived all attempts to get rid of it existence and is at present the leading religion in the world in terms of followers, wealth, and infrastructural development1. Just like in any other part of the world, Christianity in South Korea faced infinite resistance and denunciation from a section of the country’s population. However, the development of Christianity in South Korea was to a great extent facilitated by the support from the country’s elites and a good section of members of the general public. In the field of religious study, the research on growth and development of churches in South Korea is one of the most interesting and less studied topics. In addition, the South Korea churches are commonly known for their expansive grow th and adverse number of mega churches. The number of protestant followers has in the last few years grown significantly and is current more than 30% of the total South Korean population. Most religious believers are however for the view that, the development and growth of churches in South Korea and in the entire world is greatly facilitated by the work and power of the Holy Spirit. Scholars and thinkers hold different opinion on the factors that contributed to the significant growth of Churches in the world and especially in South Korea. According to modern scholars, contemporary development of churches all over the world is a contribution of cataclysmic economic, social, and political crises in the world. Others facets recognized for the success of Christianity are the contributions of indigenous religious tradition. The paper therefore focuses on the causes of early rapid growth of churches in the world and its impacts on churches. The essay will also seek to evaluate the lesson learnt after the 20th century Korean experiences. The utmost rationale behind the rapid development of churches was its appeal to the masses. Most of the people who were transformed to Christianity were Gentile as opposed to reformed Jews. Initially, Christianity started as a small group in Jewish community. The expansion of Christianity believers was however accelerated by consistent transformation of Gentiles into Christianity. The Gentiles were unwilling to accept Judaism due to its Strict Kosher Dietary Laws and their circumcision practices. Christianity lacked strict laws therefore it was more applying to the population at that particular historical time. The increase in the number of Christian followers therefore led to construction of more churches in the world and most specifically in areas that were densely occupied by Gentile community2. Christianity accommodative teachings were as well associated with rapid growth of churches in the world. The perception that, all people are equal in the eyes of God played an incredibly decisive role in the spread of Christianity in the world. At this historical period, people were divided into several classes according to their wealth and power. Christianity promised and preached equality to everyone in the society. Additionally, there were significant similarities in beliefs and practices between pagan religion and Christianity. As a result, Christianity incorporated approximately the entire pagan beliefs. The identification of correspondences between

Digital revolutions Essay Example | Topics and Well Written Essays - 1500 words

Digital revolutions - Essay Example To understand the consumers, organizations have historically employed a market research strategy. This traditional method involves deploying marketing representatives to the ground to identify the consumers’ needs and advise the business on the best approach to addressing these needs. Advancement of technology has however changed the situation. The invention of the internet, mobile phones, and other technological devices have revolutionized marketing. Today, human beings are connected to one another regardless of the distance. This implies that the physical interaction of the marketer and the target audience is no longer necessary. The interaction and market study happens online and through the technological devices. This has changed the global marketing environment. This paper is a research report on the changes in global marketing that have resulted from the digital revolution. The paper addresses these changes from the perspective of technology and globalization. Marketing involves a great deal of communication. Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing. The marketing representatives of any company or specific product must communicate with the consumers. The communication helps them to learn and identify the consumers’ needs and requirements. Further, this also helps them to identify the challenges that the product may face in the market and hence adjust their strategies accordingly. In the past, communicating with the consumers demanded costly travels and promotions to issue questionnaires or conduct interviews (Glance et al. 2005). However, with the digital revolution communication technology has made it possible to interact and communicate with consumers in a more effective and cost effective way. Marketers are now targeting social media and the

Alice Walkers depiction of men in The Color Purple Essay Example for Free

Alice Walkers depiction of men in The Color Purple Essay Alice Walkers depiction of men in The Color Purple has been controversial. Explore the opinions of the two critics printed below and explain your own view of the way Walker presents men in The Colour Purple. In The Color Purple, Alice Walkers depiction of men has been seen by some as controversial. Walker seems to be attacking black men because of their mistreatment of black women. Although, there is another force at work in this powerful, and emotional, book. That force is the unwitting testimony which Walker cannot control, because it was not deliberately written to be part of her story. Between the lines of her story is the strong message of personal rage: rage which cannot be hidden. The rage can be seen throughout the novel in numerous forms; the words used by Walker, that are strong and emotive; the portrayal of the characters, from innocent, like Celie, to evil, like Mr. Alphonso and the realism in which the characters are brought to life, because of the real anger used to describe them. Therefore, in considering the opinions of the two opposing critics, this circumstance must be borne in mind. The first critic, Tony Brown, wrote an article about The Color Purple for the Carolina Peacemaker. He has many views on the book, and expresses those views confidently. Brown admits in his article that some men have raped their daughters, some black men have raped their daughters, However, immediately afterwards, he is stating his defence of black men. He defends himself instantly, saying that the majority of black men have not. He then speaks of the problem that black men have when it comes to loving, saying the love has been drained out by the brutality of a society panic-stricken over black masculinity. Brown then goes on to tackle the issue of lesbian affairs in the book, and that they give women emotional and sexual salvation He defends his position saying that this is not the case in the real world, even though many frustrated black women seem to want to believe. Brown then admits that some black men are like Walkers characters, he says they are but, sad examples He also says the book focuses only on the failings of black men, and that black men are being abused by a white mans movie. He is blaming everyone else. Famous black men are mentioned by Brown in his argument, and the fact that they were non-incestuous and non-brutalizing and had healthy relationships with women. He states that, Their women never needed a Shug. Brown fails to support his argument about famous black males though, he merely mentions their names briefly. Brown blames the publishers in the final part of the extract. He says that white men and women only publish books by black women, or homosexual black men, and then label them as being the black experience. Brown is constantly blaming others throughout his extract, he never accepts responsibility for the actions of black men; he merely shirks the blame to other people. The second critic writes as a response to Browns article, their name is not given. Their argument defends The Color Purple, and retorts to Browns scathing attack of Walkers depiction of men in the book. The critic opens their response with the line that states the book is, strictly fiction They stress though, that Walker has written about real suffering, and the ideas were not conjured up by the imagination of Walker. The critic then speaks of the books content, and speaks of Walkers characterisation. The critic gives Celie as an example of a woman who grew from her own strength, a self-assured, strong woman even if it was at the expense of a few male egos. After stating the facts in the book and showing the main character development, the critic then launches a scathing attack upon black men, saying that, the shoe is such a good fit that it becomes downright uncomfortable Meaning that, the black men are offended, because the book is too truthful for their liking. The critic then emphasises that Walkers message is that of oppression, and that it is, ugly no matter what colour it is. They state that oppression is wrong, and that the message given by the book mustnt be forgotten, or else the ugliness will live on, and continue to breed. In the closing lines of the critics argument, the critic states that the book is a story about black women; not a book that is against black men. Brown is then contradicted by the anonymous critic, as they write that Walkers is a feminist book, and that it is not specifically against black men, even though black men are on the defensive because of it, black men protesting and licking their wounded egos. Both critics focused on actual events in the book; relationships in the book; the powerful difference between men and women; the differences between sex and the raw influence in sexual matters. In spite of this, both critics overlooked the power in the book, that being of Alice Walkers real message which encompasses so much of bitterness and grief experienced by black people in the USA. In my opinion, the men in The Color Purple presented during anger, Walkers anger when writing. Therefore, the presentation of men is biased. Personally speaking, I think the depiction of men in the novel is true; that is, all aspects of the male personality are represented by Walkers characters, from kindness in Reverend Mr (Samuel) to brutal cruelty, seen in Albert. The way in which Walker writes, with such conviction and passion about her characters makes the depiction true, it cannot be fained. The slightly biased view on the male characters in the novel is so because Walker only shows two good black, male characters; Samuel and Harpo. Harpo cares deeply for his family, and loves them sincerely, but his sensitivity causes him to be dominated over by his wife. Samuel does so much to help Nettie; he takes her in after Alberts assault on her. He educates her, shows her new and exciting places abroad. The marriage between Samuel and Corrine also knows no cruelty, no violence or sexual abuse. This example is compared to several other male characters that are portrayed as raging, unprincipled creatures. An example of a raging, unprincipled creature, as shown by Walker, would be Mr. Alphonso, he rapes his own step-daughter, on more than one occasion, and then when Celie gave birth to two children, he gave them away. This was not the act of a decent human being.

Belief and Knowledge Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  There are many contentions our present world has faced that require a thorough thought process in order to represent a side of the argument. We see that there are many different authorities that tell us we should be thinking in certain directions. However, most people need to realize that influence from these different sources such as academics, politicians, companies, global organizations, media, and others in this nebulous category, don’t always steer us in the write direction. Maybe they can provide us with knowledge about a certain problem, or information regarding each side, but when it comes down to the bottom, belief and knowledge seems to be what most people turn to. We see many people opposing social issues because of what their families have taught them, we see many people opposing scientific technology because of what their religion says. We see many people then opposing the â€Å"religious fanatics† because science is â€Å"the key to th e future.† And lastly we see many people opposing things just to cause trouble, and those are the types of protestors, I really cannot stand. But that’s beside the point. Reason and emotion are reflected in the way one uses them to distinguish between their faith and belief, and knowledge and solid fact. This can be shown through the abortion debate, stem cell research, and of course, the hot topic of 2004 and the near future- gay marriage.   Ã‚  Ã‚  Ã‚  Ã‚  First, abortion has really taken center stage in our society. Both sides of the argument have been well thought out and make good sense; it is up to you to decide which one you feel more strongly represents your views. Or, you must interpret it and make your own opinion. Those who oppose abortion are called the â€Å"pro-life† group. These people believe that the fetus is a living thing, and that it should not be killed for it has yet to develop fully into a human being. By taking the life of a fetus, one is taking the life of a potential human being, and an innocent child. The opposing view is usually referred to as â€Å"pro- choice.† This argument is strong in the sense that people believe they should be able to exercise their rights as a free human being, and if they choose to abort their child, it is the potential parent’s choice. You will find that many people that belong to the â€Å"pro- life† side are religious. Most who are on the... ...Scotts Valley High. It took a long while for me to develop my full thoughts, and although some teachers at my school may choose a different lifestyle than me, it does not make them a â€Å"bad† person, or one that has â€Å"sinned.† As far as I am concerned, God will send those who discriminate and harass and who are hateful all down to hell before any homosexual who has lived their life virtuously. However, I do not support gay marriage because I believe that marriage is sacred and that it is something that should stay between a man and a woman.   Ã‚  Ã‚  Ã‚  Ã‚  Through this class, I have learned so much about the world, different cultures, perception, how we know things, what influences us, but most of all, I have learned the most about myself. I have learned to work thorough all factors that may intimidate me into forming my own opinion about things, and I have found that things I really rely strongly on, are driven not by fact or knowledge, but by what I believe and what is in my heart. Being able to distinguish belief and knowledge comes down to the individual and whether they feel that they can be more persuaded through solid fact, or what they believe and have faith in.

Benito Cereno

The Razor In â€Å"Moby Dick,† by Herman Melville, he writes about multiple gams between Captain Ahab’s ship, the Pequod, and other ships, yet because of Ahab’s selfishness, these meetings do not last a while unless there is information to be gathered about Moby Dick’s whereabouts. This differs from Melville’s novella, or short story, â€Å"Benito Cereno,† in which Captain Delano’s ship, the Bachelor’s Delight, have a gam with Benito Cereno and his ship, the San Dominick.We see a major difference in how Ahab acts and how Captain Delano acts in their meetings with other ships because of Delano’s willingness to help, but this good trait of his is what makes â€Å"Benito Cereno† such a good story. He continually tosses hints of a slave revolt on San Dominick to the side because of he gives the benefit of the doubt to Benito Cereno. Some of these rebellion hints include the captives, or slaves, being free from chains, and slaves slashing axes together.The biggest hint though is the razor that Babo shaves Benito Cereno. The razor is very important in this novella because it ties the entire story together as well as signifies multiple things such as power and fear. The razor symbolizes power, and even perhaps the balance of powers, because this is the first instance in which Babo, one of the slaves onboard the San Dominick, shows his dominance over Benito Cereno by keeping the razor close to Cereno’s neck and eventually cutting his cheek.When this â€Å"accident† happens, we hear no apology from Babo, only, â€Å"See master- you shook so- here’s Babo’s first blood,† (Melville, p210), which shows that he might have meant to cut Cereno, but also that Babo is willing to make Cereno, and perhaps the rest of his oppressors, bleed more. This is important because Babo draws the first blood and the balance of power is possibly beginning to change through harming Benito Ce reno physically and mentally. Although the razor represents power, it also represents the other side of the coin, being fear.Because Babo holds down Benito Cereno with a razor to his throat, Cereno knows he is in Babo’s full control. This evokes a fear from Cereno, knowing that his life could potentially be at stake, especially since Captain Delano is oblivious to the fact that the San Dominick has been taken over by the captured slaves. Not only do we see fear while the razor is close to Cereno’s throat, but when Babo cuts him, we see him become very frightful of what might happen.Melville writes,† No sword drawn before James the First of England, no assassination in that timid king’s presence, could have produced a more terrified aspect than was now presented by Don Benito,† (Melville, p 210) which shows that Cereno is scared that he might be killed, but yet is still frightened of the little blood of his that Babo spilled. Fear plays a major role i n â€Å"Benito Cereno† because of the fact that Don Benito has already experienced the slave revolt on the San Dominick, and could be killed momentarily if he makes one mistake.The razor keeps him in line during his conversation with Captain Delano because he fears what Babo could do to him if he makes one mistake. The razor not only symbolizes the balance of power as well as evil, but it is also meaningful in â€Å"Benito Cereno† because it ties the entire story together. First off, because the razor symbolizes power, we can relate this to Senegal, the place that Babo and the rest of the slaves are forcing Cereno to sail to for their freedom, back to their rightful home.This place could also be considered weak because of the people that are forced from their homes into the slave trade, and now the balance of powers is shifting. At one point during this journey, Benito Cereno was in full control of the slaves, bringing them to Lima, but now, Babo and the slaves that on ce lost their humanly rights, are now in control over the man who kidnapped them. The razor signifies this changing of power because in that scene we see that Babo is holding it to Cereno’s neck and not vice versa.Just like above, the razor to the neck of Don Benito signifies fear, but can also be connected to Cape Horn, which represents suspicion and lies. Fear and Cape Horn can be connected to one another because not knowing what something, or someone, might be can be frightening. As basic as this may sound, it is true because Cereno fears what Babo might do to him next, after cutting his cheek with the razor.As little as the razor may be, it plays a big role metaphorically and literally. The razor is obviously used by Babo to shave Cereno, and while doing this, Babo cuts Cereno, asserting his control and putting fear into his enemy. The razor completes the story of â€Å"Benito Cereno† because without it, blood would not be spilled, showing the slaves’ newly acquired dominance over their oppressors, which is best shown with a razor to the neck.

Abstract on Marketing Intelligence System for a Media Company

Marketing Intelligence Database Management at Manipal Media Network Limited A project by * Abhishek Gupta * Aishwarya Shetty * Nikhil Modi * Nikita Patel * Pritish Prabhu * Rahul Dara * Reshma R * Rishi Gupta * Sudip Ray * Vaibhav Goswami OVERVIEW OF MMNL Manipal Media Network Limited is a subsidiary of Manipal Group which specializes in printing and publications. Udayavani, the flagship publication of the MMNL is a leading daily Kannada newspaper. Its subscriptions reach most cities of Karnataka including Mangalore, Bangalore and Gulbarga.Its first issue was in 1971 and it continues to grow daily reaching more than 300,000 houses. BUSINESS STRATEGY MMNL has always tried to maintain the values of its shareholders and customers against its competition. MMNL strives to be a Multi-media Corporation, making its presence felt across several platforms including print, e-papers among others delivering local news and entertainment solutions. IT STRATEGY The strategy of the IT team of MMNL is consistently aligned with the overall strategy of the company.This is done by the higher management who believe that IT plays an integral part in proving a competitive advantage. The IT team has provided MMNL with various solutions ahead of its time such as iTunes’ first Kannada Application, the first Kannada News Android App and has entered into partnerships with media leaders such as Yahoo and Newshunt. The IT team has also ensured that MMNL is a leader in delivering news on online platforms such as Android, IOS and Web. Along with this, it has developed internal MIS systems and also worked hand in hand with companies like 4CPlus for successful ERP implementations in numerous areas.By implementing Market Intelligence Database System which will help us in storing the data in a structured format and providing management with quality information which will give them a better insight for efficient decision making. Strategic Alignment Model * Alignment of business and IT strate gy: * The overall business strategy of MMNL is to be a multi media corporation with presence across platforms delivering hyper local news and entertainment solutions. The IT team works in alignment with this overall strategy and strives to provide cutting edge technology solutions that are ahead in time, however keeping the cost aspect in perspective. Some of the results of their effort is – ITunes first Kannada App, First Kannada News App on Android, Partnership with global leaders like Yahoo and Newshunt. Since many readers today have access to internet and spend a lot of time on it, the industry feels that there might be a shift from traditional newspaper to online platforms. * However, this should take a decade's time or so. MMNL being a leader in coastal in Karnataka sees this as an opportunity to be leader on online platforms as well like Android, IOS, Web. Alignment of business and IT capabilities: * In order to align the business capabilities with IT capabilities, we have provided a suggestion to use IT capabilities in order to improve business processes and using IT tools to promote customer loyalty. The marketing intelligence system proposed by us is a step towards accomplishing this objective. * Alignment of business strategy and business capabilities: * In order to align the business strategy with business capabilities, social architecture tools can be formulated.The existing resources and capabilities should be fully utilized in order to implement the business strategy. * Training and motivating the workforce and incentivizing the workforce on successful completion of strategic objectives and goals are the means towards achieving it. * Alignment of IT strategy and IT capabilities: * When it comes to internal strategy, the IT team has developed internal MIS system and also engaged with an external agency for ERP implementation which has been done successfully in many areas.This proves that the current IT capabilities are quite robust and can be further utilized to drive business growth. * Alignment of IT strategy and capabilities can be achieved by having a cross-functional team of managers with expertise is IT knowledge and business knowledge so as to leverage the full potential of its IT capabilities. COMPETITION The major competitors to Udayavani are Prajavani, Vijay Karnataka, Kannada Prabha, Sanjevani among others. This leads to major emphasis being placed on gathering and use of market intelligence as the competition is cut throat.MARKET INTELLIGENCE Marketing Intelligence includes everyday information relevant to a company, collate and analyze the obtained information for subsequent decision making in determining market opportunities, risks and strategies. The system is to be designed for usage by the management of the company and can be viewed by all the employees of the company. This specifically enables the management to see current key performance factors in real time and analyze trends, rather than wait for analysts to deliver periodic reports.Market Intelligence is a subset of Business Intelligence which is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information. INFORMATION GATHERING Market related data reaches the company through various sources. The lower level of the organisation consists of executives and trainees who visit distributors on a daily basis. The sources of information could be by a company employees or special agents and the mode of information is mainly through phone calls, SMS, email or through other market sources.The bulk of the information is however gathered by these lower level executives from the distributors and hawkers usually during the early hours of the morning. The information consists of competitors strategies with respect to: * Advertising space, * Insertions of pamphlets, * Change of content in existing publications (page design) * Emergence of new newspapers (VRL publication) * Distributors margins * Expansion by competitors in new territories * Subscription rateManipal Institute of Communication conducts yearly market research on behalf of MMNL which gives them insight into the new trends and expectations from customers and distributors. STORAGE OF DATA MMNL presently maintains individual excel sheets for each of its competitors. The assistant managers are tasked with collating and compiling the data given to them by the executives. This data is maintained according to: * Date and division * Edition * Geographic area and edition * Source of information and context * Findings * Employee entering data and * Employee validating the dataThe data is validated through multiple sources in different regions and also through cross verification. Example: Data collected in Mangalore will be cross checked with similar repeating data from Udupi and Manipal. Due to such disparate sources, data comes in various formats, due to which collation of data is very difficul t. Also, it is difficult to comprehend this data and bringing it into a common platform may distort it. Since information is not properly structured, it may get distorted while sharing between various departments and its interpretation could be different by different people.PROBLEM The problem faced by MMNL is on three levels. 1. Lack of structure- Data reaching the company is unstructured and in fragmented form. It makes the data difficult to comprehend. Since data is of strategic importance, it could have high impact on company’s future strategy or decision. 2. Transfer of data – The data leakage during the transfer of data is the biggest problem faced by MMNL. The executives at the lower level who pass the data to the managerial level use their discretion and pass the data what they feel is important instead of all the data gathered.This leads to loss of data which may turn out to be important. 3. Accessibility – MMNL has data of the past 8-9 years which is s tored using excel sheets. A separate excel sheet is maintained for every company. Whenever the company has to check some data it has to go through all the files which is a cumbersome process. 4. Acceptance – When a new system is implemented people may not be ready to accept it. They may be anxious about what the change may lead to. RECOMMENDATIONS Few options that are present to address the issue of data leakage faced by MMNL are: 1.Toll-free number – The company can acquire a toll free number on which the executives will call and/or SMS the data which will be recorded through an automated system. If this is implemented the executives will not have to take extra efforts to pass on the data to their managers which in turn it will minimize any data leakage. The costs associated are: * BSNL – Cost is Rs. 1. 60/minute. * Initial Cost: Rs. 13000 (Rs. 10000 refundable) * Fixed monthly cost: Rs. 1000 * Tata – Cost is Rs. 2. 39/minute * Initial Cost: Rs. 30000 (R s. 25000 refundable) Fixed monthly cost: Rs. 3000 * Reliance – Cost is Rs. 2. 20/minute * Initial Cost: Rs 13000 (Rs. 10000 refundable) * Fixed monthly cost: Depends on usage 2. Incentives – Keeping the existing system of personally reporting the data to managers in place, incentives can be provided periodically based on quantity and quality of data. This will ensure that executives are encouraged to pass on every piece of available information. If the toll-free system is implemented by MMNL then it can provide incentives to executives who report the data.The problem of unreliable data will not arise as the data will be validated from sources in different regions. 3. Training and development – MMNL can perform training and development programs which are imperative to mould the staff in accordance with the company’s strategy. A company’s sales force is very crucial for the intelligence gathering activity as they can provide excellent data about the current trends in the market. They are also a very credible source for acquiring confidential data about competitors, consumers, suppliers etc.For sales force outside Manipal and Udupi, a trainer can be made to tour different parts of the country. 4. Network Externally – In order to keep a tab on its competitors, measures should be taken to track how competitors are performing. For this, purchasing the competitor's products, checking their advertising campaigns, the press media coverage, reading their published reports, etc can be done. This process is called Competitive intelligence which is the broader discipline of researching, analyzing and formulating data and information from the entire competitive environment of any organization. . Collect Competitive Intelligence through customer feedback – Customer feedback is an important aspect for any company as it is the customer who purchases the product. Online platforms like chat rooms, blogs, discussion forums, custome r review boards etc can be used to generate customer feedback. This enables the company to understand its customer’s view about the product. For this, a structured system can be applied by the company to obtain the relevant data. Manipal Institute of Communications does yearly surveys to find out changing customer perceptions regarding MMNL. . For the issue of accessibility MMNL can implement a database. * The centralised database will be in the following format: * The basic cost for a database system is around Rs. 1. 5 lakhs but depending on the different features needed by MMNL the cost can vary. * The database form can be opened at any time by the employees. A static link will be provided. * Our centralized database system will be decided into 2 main categories: * Internal Data * External Data * Internal Data * The employees can enter the intelligence acquired on internal matters in this section. The data entered here will be like delivery problems, supply chain problems e tc. * There will be a form asking them what are the issues and the department it relates to. * External Data * This section will again be divided into 2 parts: * Competitor data * Advertising Data * Competitor Data * In this form the employee will have to enter intelligence pertaining to: * Name of the company * News Acquired * Source of News * Advertising Data * In this form the employee will have to enter intelligence pertaining to: * Name of the company * News Acquired Source of News * The database will also have a verification code. * Every employee will be given a unique code which he has to enter before submitting the intelligence data. * This will secure the database and will also eliminate the possibility of anyone entering data wrongly under the name of any other person. * The problem of acceptance can be addressed in the following manner: a) Involvement of employees (i) Executives: Involving them in regards to the various incentives on offer will help reduce the anxiety to change; this will also help in building loyalty. ii) Employees: The employees can be involved through inputs about the functions needed by them in the database system. b) Workshops – MMNL can conduct workshops in the initial months after the implementation of the database system and the toll free number. * Representation through GRIDS QUICK WIN SUSTAINABILITY RISK IMPLEMENTATION RISK DUMB IDEA NEW SYSTEM at MMNL SIZE OF OPPORTUNITY ABILITY TO EXECUTE (PG. NO. 34, CHAPTER 1,CORPORATE INFORMATION & STRATEGY MANAGEMENT) MMNL has a very good track record in implementation of new technological systems.Whenever the company has implemented a new technology system the implementation took place glitch free. The company has implemented Kannada news app on android and also it has tie-ups with Yahoo and Newshunt. The company is also in the process of implementing an Enterprise Resource Planning (ERP) system. The implementation of this is going smoothly. This leads us to believe that abi lity to execute a new system will be high at MMNL and thus the new system will fall in sustainability risk. But, whenever a new IT system is implemented there is always an implementation risk ecause there might be social and technological problems. Social problems which can arise are that employees may be anxious about the new system. They may be anxious about the fact whether they will be able to use that system properly or not and if not then will they be fired from their jobs. Technological problems that may arise are compatibility problems with the legacy systems and maintenance problems. Thus, we say that the new system will be in the implementation risk of the strategic grid. PROBABLE IMPACT ON STRATEGY PROBABLE IMPACT ON BUSINESS OPERATIONSCurrent position Position after implementation (pg. no. 37,chapter 1,Corporate Information & Strategy Management) The marketing intelligence gathered from various sources is currently passed around in the office informally through Word of M outh and excel sheets. This leads to the data being fragmented, lost and getting distorted. As a result of this it is not accessible to everyone and does not provide the correct point of view. Due to this lack of accessibility, management is not able to take any timely strategic decisions.This also does not help the company much in its business operations. We can say that current system of MMNL is in the SUPPORT quadrant of the McFarlan’s Grid. This is because the system does not impact the business operations as well as its strategic decisions. After the Marketing Intelligence database system is implemented, the data will be stored in one centralized location. This will help in easy accessibility of the data. The company officials can then access this data at anytime and use it to take strategic decisions.Since the data is about competitors and the market which will help in taking important strategic decisions. The implementation of the system will not lead to any change in the business operations of the company. Thus, the system, once implemented should move from the current support position to the TURNAROUND quadrant of the McFarlan’s Grid. * BENEFITS FROM DATABASE Implementation of Market Intelligence Database System at MMNL will not lead to any tangible benefits as the decisions taken by management on the market intelligence acquired cannot be known at the moment.The implementation of the system at MMNL will only lead to intangible benefits. The benefits that arise will be: 1. The data will all be present in one place which will help the management to take better decisions. 2. The company employees will save a lot of time if the data is present in one place with options of search. 3. It will give company a competitive advantage as very few media networks have such a system present at the moment. 4. The storage of data will help the company in making a wide database which can be used for analytics in the future.

Jardin essays

Jardin essays El jardà ­n de senderos que se bifurcan En este breve ensayo analizaremos sobre la obra del escritor argentino Jorge Luis Borges, El jardà ­n de senderos que se bifurcan. En el primer prrafo de la obra se puede observar que la narracin est escrita en presente y en tercera persona en sigular. En este prrafo, el autor no slo introduce al personaje principal de la obra, Yu-Tsun, quien es un chino espà ­a aleman, sino tambin presenta el tema del cuento que es la demora de una ofensiva britnica contra las fuerzas alemanas en la là ­nea Serre-Montauban en 1916. Este hecho histrico de la Primera Guerra Mundial hace que el cuento sea ms real y le da legitimidad a la obra. Tambin hay un peques, Basil Hery Liddle Hart. Este historiador presenta una perspectiva opuesta al de nuestro protagonista de la obra, pero a pesar de esto, se puede observar en la narracin, una simpatà ­a hacia Yu-Tsun lo cual hace convencer al lector de la à ­ntima relacin entre la confensin de Yu-Tsun y el hecho histrico descrito de la primera Guerra Mundial. Despus de la introduccin del tema y del personaje principal, la presencia del narrador se desvanece, y las narraciones son escritas en primera persona singular de Yu Tsun. Llegamos a comprender la historia de la obra cuando se produce la declaracin final de Yu-Tsun. Se entiende que su objetivo era el de comunicar el nombre de la ciudad ingls donde los alemanes debà ­an atacar. Yu-Tsun se las ingenia, matando un famoso sabio sinlogo ingls Stephen Albert, y asi cumple con su misin de indicar la ciudad que los alemanes debà ­an atacar. Por todo esto, podemos decir que la obra tiene una ironà ­a circunstancial ya que conocemos el final cuando en el momento de la culminacin de ...

First jobs of millionaires and billionaires

First jobs of millionaires and billionaires When we think about our futures, who among us doesn’t dream of following in the footsteps of rich and successful people? You might be shocked to discover what some of these amazingly wealthy people did for their first jobs. Let’s take a closer look. A study conducted by the sales recruitment specialist company Aaron Wallis revealed that the most common first job amongst the billionaire crowd is a salesperson. Approximately 10% of these fabulously wealthy folks started out in the world of sales, which stands to reason- this position allows individuals to build their negotiating and deal-brokering skills, learn how to be persuasive in the face of overwhelming negative odds, and discover the value of persistence, which are common traits of successful people. Financial investor George Soros, entrepreneur Mark Cuban, and Dell founder Michael Dell can be counted amongst those who got their start as salespeople.Other common first jobs of the ultra wealthy include stock traders (Carlos Slim Helu, telecom magnate), engineers (Mikhail Fridman, business magnate), accountants (Phil Knight, co-founder of Nike), and software developers (Bill Gates, co-founder of Microsoft), but the list is surprisingly robust- you can practically name any job and it’s likely that at least one millionaire or billionaire got his or her start doing that.Have these rich folks typically stayed within the fields that they started in and made their fortunes there? Well, sometimes they do, like Mark Zuckerberg, whose first job was starting Facebook. However, more often than not their first jobs have little to do with how they made their money. Amancio Ortega, founder of fashion mega-brand Zara, started out as a shop hand for a shirtmaker.Since education and career path are often intertwined for most folks, let’s take a look at a few other interesting statistics from the Aaron Wallis study. Among 100 of the world’s top billionaires, approximately 30% inherited or wo rked for family businesses, 53% worked for other businesses, and 17% actually started their own businesses. Around 75% obtained a college degree, with the mostly commonly pursued academic path being engineering (22%). Business and accounting degrees are also popular among this economically elite group.So, what’s the takeaway from this look at the first jobs of millionaires and billionaires? The truth is, many of us dream of becoming wealthy and wildly successful, but may have assumed that it’s a path that’s not open to us. Think again! Clearly, the road to riches for many successful millionaires and billionaires didn’t start off paved in gold. This is good news for you if you feel as if you haven’t quite found your professional niche just yet. The road to success can start from any location!

Taxation Law Assignment Essay Example | Topics and Well Written Essays - 2500 words

Taxation Law Assignment - Essay Example However, this section also puts a discretionary element into the ATO's or the Judge's determination because the expenditure has to be necessary to the actual capital gain, which brings into question the validity of the expenses that are preparatory in nature or for other purposes rather than the actual construction. The key point that this judgment made is that the determination of this and subsequent cases is in reference to all circumstances, which includes an examination of the taxpayer's purpose or intention in incurring the expenditure. If it is necessary to apportion a loss or outgoing, the appropriate apportionment will depend on the facts of each case. The method taken must be fair and reasonable as per the case of Ronipibon Tin NL v Tongkah Compound NL v FC of T [1949] (78 CLR 47). The expenditure to be deductible if it necessarily incurred for the particular income producing purpose in question, which can include limiting to an the income for just a particular year as per t he case of Fletcher v Federal Commissioner of Taxation [1991] (173 CLR 1). In this case of the vacant land that was leased in the aforementioned ATO decision the owner did not purchase the land for leasing, rather private purposes so in the original sale there was no allowable deduction. Now the owner is using the land to bring in income, therefore the owner is allowed a deduction in the tax year that is expended up to the amount of the income earned but not exceeding this. In the case of the swimming pool that BLW have built on the vacant land that they own they are sure to be allowed certain expenditures on the land as allowable deductions. The first thing to identify is that the improvement and expenditure outlaid is not for private purposes, because if it were the costs would not be deductible. As the purpose of the expenditure is to build a swimming pool for the community, which will cost to enter then it is classed as a business venture and therefore valid deductions are possible from the income of $60,000 from Mulga Council. It needs to be noted that the whole profit is counted as no GST was paid because in this dealing of the monies going to BLW from the council there was a tax exemption. In relation to the $660, 000 to the builder of the pool one has to consider whether this is deductible or as this is the contractual duty that BLW owed to Mulga to get the $600,000 then it is not a deductible cost because it is the work that needs to be complet ed to get the $60,000. Therefore under Section 8-1 of the ITAA it is not a deductible costs; however for the other costs that are mentioned they may be deductible. Also in respect to deduction and depreciation under CGT and cost bases this property fulfills the requirement, which is that the land is improved to enhance the value of the