Target audiences and presentational devices Essay Example for Free

Target audiences and presentational devices Essay Newspapers have changed overtime in many ways even though most people are subscribed to at least one newspaper likeThe Seattle Times, The New York Times, The Sun, and The Daily Telegraph and so on. Now, because of the internet and online news publications for nearly every newspaper, newspapers have become a thing of the past. This means that people no longer have to spend money on buying a newspaper and also means that they can be more personalised. But in the early 19th century, many cities in Europe, as well as North and South America, published newspaper-type publications though not all of them developed in the same way; content was vastly shaped by regional and cultural preferences. Advances in printing technology related to the Industrial Revolution enabled newspapers to become an even more widely circulated means of communication. In 1814, The Times (London) acquired a printing press capable of making 1,100 impressions per minute. A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, food and other columns; reviews of movies, plays and restaurants classified ads including display ads, editorial cartoons and comic strips. Most traditional papers also featured an editorial page containing editorials written by an editor and columns that express the personal opinions of writers. Another way they have changed is that they have included more stories which appeal to their target audience, meaning that they will include more pictures and stories depending on what the audience want for example: the sun tends to have lots of people with the socio economic of E-C which can connote that for most male adults and young male teenagers, they are mostly interested in page 3 models and sport. Before the internet, everyone received the good old Sunday paper. There are still some benefits of having a newspaper. You receive all of the news at once, and something that you might not think of clicking on online, you may glance across on a newspaper and find yourself interested in it. Also, the pure fact that a newspaper is a hard copy, easier to read for a longer period of time, counts towards the positives of newspapers. By 2007 there were 6580 daily newspapers in the world selling 395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. These days, most people find it a lot easier and quicker to turn on their computer and browse their favourite news website not to mention that online news sites are generally free, compared to newspaper subscriptions. All in all, the newspaper business is slowly fading out of our everyday life, being replaced by various online publications. All the funding and budget they get to make the newspapers is the newspaper is typically funded by paid subscriptions and advertising. There are many different types of newspaper job roles: Journalists reporters editor columnist copy editor meteorologist news presenter photographer political commenter Industrial Revolution Soon, it was adapted to print on both sides of a page at once. This innovation made newspapers cheaper and thus available to a larger part of the population. In 1830, the first penny press newspaper came to the market: Lynde M. Walters Boston Transcript. Penny press papers cost about one sixth the price of other newspapers and appealed to a wider audience. In France, i mile de Girardin started La Presse in 1836, introducing cheap, advertising-supported dailies to France. In 1848, August Zang, an Austrian who knew Girardin in Paris, returned to Vienna to introduce the same methods with Die Presse (which was named for and frankly copied Girardins publication). Impact of television and Internet By the late 1990s the availability of news via 24-hour television channels and then the Internet posed an ongoing challenge to the business model of most newspapers in developed countries. Paid circulation has declined, while advertising revenue which makes up the bulk of most newspapers income has been shifting from print to the new media, resulting in a general decline in profits. Many newspapers around the world launched online editions in an attempt to follow or stay ahead of their audience. However, in the rest of the world, cheaper printing and distribution, increased literacy, the growing middle class and other factors have more than compensated for the emergence of electronic media and newspapers continue to grow. On April 10, 1995, The American Reporter became the first daily newspaper, with its own paid reporters around the world and all-original content, to start on the Internet. The Editor-in-Chief and founder is Joe Shea. The site is owned by 400 journalists. Newspaper typically generates 70-80% of its revenue from advertising, and the remainder from sales and subscriptions. The portion of the newspaper that is not advertising is called editorial content, editorial matter, or simply editorial, although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. (This distinction, however, developed over time early publishers like Girardin (France) and Zang (Austria) did not always distinguish paid items from editorial content. ) Newspapers have been hurt by the decline of many traditional advertisers. Department stores and supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but due to industry consolidation are much less likely to do so now. Additionally, newspapers are seeing traditional advertisers shift to new media platforms. The classified category is shifting to sites including craigslist, employment websites, and auto sites. National advertisers are shifting to many types of digital content including websites, rich media platforms, and mobile. In recent years, the advertorial emerged. Advertorials are most commonly recognized as an opposite-editorial which third-parties pay a fee to have included in the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs, the tone are usually closer to that of a press release than of an objective news story. In all, only 39 percent of the stories were related to dangerousness, smaller than the 50 to 75 percent of stories reported in earlier research but consistent with the approximately 30 percent of stories found by Wahl and colleagues. However, more stories fell into the dangerousness category than any other category. Hence, the public is still being influenced with messages about mental illness and dangerousness. Findings suggest the complexity of these results. A majority of stories are about violent crime against others or legal defences related to mental illness. However, stories in this group also included themes of suicidal or self-injurious behaviours and non-violent crimes. Stories related to dangerousness often ended up in the front sections of newspaper, making them more visible to readers. The target audience depends on the section of the paper. The funnies would be children. The sports would (most likely) be men. The economical section would be adults in general; usually newspapers and magazines targeted audience is the General Public. In the case of newspapers, it its own local people. In some magazines, their target audience is business owners and well to do rich folk. Some have specific audiences like music lovers, car lovers, or nature lovers. In most newspapers and magazines theres something in there to read for everyone.